This is Part III of a series from Caspian Agency on the Four Fundamentals of thinking virtually for online events. Please see Part I HERE, Part II HERE, and Part IV HERE. Pre-COVID-19, event producers didn’t get asked about content nearly as often as we would have liked. We were…

Humans as a species have spent thousands of years crafting culture norms for how to communicate with each other. These norms vary from culture to culture, but in general, we have been conditioned to follow certain rules when engaging with other people. And when those rules are broken, we inherently…

This is Part II of a series from Caspian Agency on the Four Fundamentals of thinking virtually for online events. Please see Part I HERE, Part III HERE, and Part IV HERE. The COVID-19 pandemic has forced the events industry to drastically change our business model. But if I may…

A lot of event professionals are looking at the last several months for lessons on how to move forward. Personally, I’m looking farther into the past. A lot farther. Because this is not the first time that an entire industry has ‘gone online’ so to speak. Televangelists have been doing…

This is Part I of a series from Caspian Agency on the Four Fundamentals of thinking virtually for online events. Please see Part II HERE, Part III HERE, and Part IV HERE. When it comes to live events, time is everything. Event producers are always concerned about what I call…

Let’s not sugarcoat it. The fallout from COVID-19 has been brutal on the events industry. While countries are slowly opening back up, it will be a long time before mass gatherings of people will be commonplace. But this doesn’t have to mean the end of events altogether. Over the past…