Heather MasonOnline Events: If You’re Going Virtual, You’re Playing the Deconstruction GameIt’s time to say goodbye to the concept of events as a whole, and start looking at the individual content blocks instead.Nov 10, 2020Nov 10, 2020
Heather MasonOnline Events: It’s Time to Challenge the Idea that More Interactivity Leads to More ValueNot all online events need to be interactive. Or maybe it’s time to redefine interactivity altogether.Oct 6, 2020Oct 6, 2020
Heather MasonIt’s Time to Set Culture Norms Around Online EngagementIn the new landscape of online communication, here are five culture norms we need to establish to make everyone more comfortable.Sep 23, 2020Sep 23, 2020
Heather MasonOnline Events: It’s Time for Us All to Start Thinking Like BroadcastersDon’t think in terms of in-person to online. Think in-person to broadcastSep 8, 2020Sep 8, 2020
Heather MasonWhat Can You Actually Learn From Televangelists for Online Events?As events move online, there’s a lot of lessons event producers can learn from televangelists.Aug 19, 2020Aug 19, 2020
Heather MasonOnline Events: Say Goodbye to the Concept of TimeIt’s time to think critically about whether or not events really have to be live.Aug 11, 2020Aug 11, 2020
Heather MasonIn the Era of COVID-19, Putting Events Online is Missing the PointDon’t just put events online. Reimagine what events are capable of.Jul 21, 2020Jul 21, 2020
